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Eating your own dog food, also called dogfooding, is a slang term used to reference a scenario in which a company uses its own product to test and promote the product. ==Introduction== Dogfooding can be a way for a company to demonstrate confidence in its own products, and a way to test it in real-world usage. Hence dogfooding can act as both quality control and a kind of testimonial advertising.〔(【引用サイトリンク】title=Microsoft tests its own 'dog food' ) 〕〔 〕 ''InfoWorld'' commented that this needs to be transparent and honest: "watered-down examples, such as auto dealers' policy of making salespeople drive the brands they sell, or Coca-Cola allowing no Pepsi products in corporate offices ... are irrelevant." In this sense, a corporate culture of not supporting the competitor is not the same as a philosophy of "eating your own dog food". The latter focuses on the functional aspects of the company's own product. One perceived advantage beyond marketing is that dogfooding allows employees to test their company's products in real-life scenarios,〔〔 which gives management a sense of how the product might be used - all before launch to consumers. In software development, dogfooding can occur in multiple stages: first, a stable version of the software is used with just a single new feature added. Then, multiple new features can be combined into a single version of the software and tested together. This allows several validations before the software is released. The practice enables proactive resolution of potential inconsistency and dependency issues, especially when several developers or teams work on the same product. For example, the websites of the Wikimedia Foundation engage in this sort of testing, with the public stable versions of MediaWiki based on public testing of the Wikimedia alpha versions. The risks of public dogfooding, specifically that a company may have difficulties using its own products, may reduce the frequency of publicized dogfooding. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Eating your own dog food」の詳細全文を読む スポンサード リンク
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